Case Study

LLC State Guide

A free, no-upsell resource for forming a limited liability company in any of the 50 US states — with current filing fees, processing times, and step-by-step instructions. Built for entrepreneurs who want to file themselves instead of paying agencies hundreds of dollars to forward forms.

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50 states
Full US coverage
Free
No formation-service upsell
Live
In production

Problem

Forming an LLC requires state-specific knowledge, but the top results for "form an LLC in [state]" are mostly thin SEO funnels owned by formation services. They bury the actual filing process under affiliate links so users feel forced to pay for help they don't need.

Approach

LLC State Guide gives one clean page per state with the actual answer: what it costs, what forms are needed, where to file, and how long it takes. No popups, no affiliate steering, no "sign up for a free consultation". Just the information someone needs to file themselves.

  • A dedicated guide for each of the 50 US states
  • Up-to-date filing fees, processing times, and required forms
  • Step-by-step workflow from name search to EIN
  • Free — no upsell to formation services
  • Structured data so each state guide ranks on its own
  • Clear comparisons for entrepreneurs deciding where to form

Build

Each state is a structured data record rendered through a shared template, so updates to fees or requirements happen in one place and ripple across the site instantly. Static rendering means every state page loads fast and is independently indexable.

Strategy

The growth model is state-specific organic search — "how to form an LLC in Texas", "Wyoming LLC fees", "Delaware vs Nevada LLC". Fifty self-contained pages give the site fifty parallel SEO surfaces, all targeting concrete, high-intent queries from people about to file.